Pricing

Consumer insights priced for how you work.

Whether you're running a single study or building an always-on insights engine, choose the plan that fits your team. A 10-interview study costs $200 here vs. $15,000–$27,000 with traditional agencies.

Starter

$25/ voice interview

For teams running individual consumer insights or research projects

$0/month — pay only for completed, high-quality interviews. Voice $25 · chat $12.50 · video $50.

What's included:

  • Access to 4M+ vetted respondents with industry-leading fraud detection—or bring your own customers
  • AI-moderated interviews via chat, audio, or video
  • Automated analysis and reporting for each study
  • Email support
Try Free — 3 Interviews, No Card

Enterprise

Call Us

For organizations scaling consumer intelligence across brands and teams

Everything in Professional, plus:

  • Dedicated Customer Success Manager
  • Custom interview guide development with your team
  • SSO and advanced security controls
  • Multi-brand and multi-team workspace management
  • Custom integrations and data workflows
  • Priority support with dedicated personnel

Full-Service

Share a brief — we handle everything from there.

Ideal for teams who want research-grade output without adding to their workload.

Contact Sales
Note from the User Intuition Team

Your research informs million-dollar decisions — we built User Intuition so you never have to choose between rigor and affordability. We price at $20/interview not because the research is worth less, but because we want to enable you to run studies continuously, not once a year. Ongoing research compounds into a competitive moat that episodic studies can never build.

Don't take our word for it — see an actual study output before you spend a dollar. No other platform in this industry lets you evaluate the work before you buy it. Already convinced? Sign up and try today with 3 free interviews.

Cost Estimator

How much will it cost?

Adjust the sliders to estimate your monthly cost on each plan.

1500
Starter
$1,250
$25/interview · no monthly fee
vs
Professional
$999
$999/mo · 50 interviews included
Professional saves you $251/mo at this volume.

Access our 4M+ vetted global panel at $20 per participant — a pass-through covering incentives, screening, and fraud prevention. Only charged for completed, quality interviews.

Not Sure Yet?

See it before you commit

See It With Your Data

Book a 30-minute call for a personalized walkthrough tailored to your research needs and use case.

  • Live product walkthrough
  • Custom to your research needs
  • See real example outputs
  • Discuss pricing for your team
Book a call

See What You'll Get

Explore the platform to see AI-moderated interviews, automated analysis, and the Intelligence Hub in action.

  • AI-moderated interview experience
  • Automated insights and themes
  • Intelligence Hub exploration
  • Interactive data and reporting
Preview the platform
Named Competitor Pricing

Consumer Intelligence Software Pricing Compared (2026)

User Intuition vs AI-moderation peers, recruitment-only platforms, and traditional research vendors. 2026 published or widely-quoted rates for comparable programs.

Platform Per study (10 interviews) Est. cost / year Turnaround Panel
User Intuition $200 $2,400 24-48 hours 4M+ vetted, 50+ languages
Outset Included in plan ~$20,000+ 24–72 hours BYO participants
Listen Labs $300–$400/session $20,000+ base + sessions Under 14 hrs in-study; 2–4 wks end-to-end 30M+ network
Strella Included in plan ~$20,000+ per seat 24–48 hours BYO participants
UserInterviews (recruit only) $500–$1,500 recruit + moderation $6,000+ all-in 1–2 weeks 1M+
Zappi $20,000+ $20,000+ 3–5 business days Cint / Dynata
Qualtrics CoreXM $5,000–$15,000 $15,000+ 1–3 weeks Qualtrics Research Services
Kantar Brand Tracker $15,000–$27,000/wave $60,000–$108,000 6–10 weeks Kantar proprietary
Ipsos Custom Qual $15,000–$30,000+ $45,000+ 4–8 weeks Ipsos iSay + recruited
Nielsen BASES $30,000+ $50,000+ 4–6 weeks Nielsen consumer

Sources: published pricing pages, G2 user-reported ranges, and 2026 RFP responses. User Intuition's figures are a 10 voice-interview study and an estimated year of monthly studies (12 × $200). Competitor figures reflect their minimum comparable study, tracker wave, or annual contract. UserInterviews provides recruitment only — a comparable all-in cost adds a separate moderation tool ($300–$2,000 per study).

Why Switch

How User Intuition Compares

See how we stack up against other AI interview tools and traditional qualitative research.

Dimension User Intuition Other AI Interview Tools Traditional Qual Research
Cost per study ~$200–$1,000 $2,000–$10,000+ $10K–$30K
Time to insights 48–72 hrs From launch to actionable insights 1–2 weeks 4–8 weeks
Conversation depth 5–7 levels Laddering methodology, 30+ min conversations 10–15 min, basic follow-ups 2–3 follow-ups (varies by interviewer)
Knowledge retention Intelligence Hub — compounding institutional knowledge Per-study reports only Filed and forgotten after each study
Participant quality Fraud prevention Multi-layer fraud prevention + option to interview your own verified customers BYOP or limited panel Recruited per study
Scale Hundreds Run simultaneously, no bottleneck Tens to low hundreds 15–30 per study
For Early-Stage Teams

Affordable user research for startups, founders, and bootstrapped teams

Pre-seed to Series A teams use User Intuition to validate features, test concepts, and run customer discovery without an annual contract — the same AI-moderated panel access enterprise teams pay $50k+/year for, priced per interview.

$0
to start
No credit card. No subscription. Sign up and launch your first study in minutes.
3 free
interviews on signup
Run 3 full AI-moderated interviews — chat, audio, or video — to see real output before you spend a dollar.
$20
per interview after
Audio interviews on the Pro plan. A 10-interview validation study runs $200 all-in (vs. $15k–$27k at agencies).

"We were flying blind on why we lost deals. Sales reps said it was pricing, but User Intuition interviews revealed it was actually implementation timelines and integration concerns. We adjusted our sales process and saw win rates improve 23% in the next quarter."

Eric O., COO, RudderStack

Pricing FAQ

Common pricing questions

User Intuition is $20 per AI-moderated voice interview on the Professional plan, or $25 per voice interview on Starter with no monthly fee. A 10-interview study costs $200 and returns results in 24-48 hours. For comparison, traditional research agencies (Kantar, Ipsos, Nielsen BASES) charge $15,000–$500,000+ per project, and mid-tier DIY platforms (Zappi, Qualtrics, Suzy, Attest) run $15,000–$80,000 a year. User Intuition delivers comparable 4M+ panel access, fast turnaround, and 5–7 level conversation depth — and you can start with 3 free interviews, no card required.
User Intuition is built to be the highest-value AI-moderated consumer insights platform — not simply the lowest price. A 10-interview study costs $200 and returns results in 24-48 hours, with 30-minute interviews that ladder 5–7 levels deep across a 4M+ vetted panel in 50+ languages. You get agency-grade depth, scale, and insight quality at self-serve pricing, plus the Intelligence Hub that turns every study into compounding institutional knowledge. Value comes from depth, speed, scale, and the quality of what you learn — not a race to the cheapest sticker price.
Listen Labs runs on an annual contract — a base platform fee around $20,000 plus roughly $300–$400 per interview session — so a research program starts in the five figures before your first study. User Intuition has no contract and no base fee: $20 per voice interview, so a 10-interview study is $200, and you can start with 3 free interviews. Both run AI-moderated interviews; the difference is the commitment model. User Intuition lets you run research continuously and pay only for completed, high-quality interviews, rather than committing to an annual platform fee up front.
Billing is simple: you pay per interview, and only for completed, high-quality conversations — interviews that fail quality checks are never charged. A voice interview is the standard unit; chat interviews cost half as much and video interviews cost double. On Starter there is no monthly fee — voice interviews are $25, chat $12.50, and video $50. On Professional, $999/month includes 50 voice interviews (that's $20 each), and any extra interviews are $20 (voice), $10 (chat), or $40 (video). No contracts, cancel anytime.
Starter gives you full access to AI-moderated interviews, our 4M+ vetted panel, and automated analysis — you pay per interview with no monthly fee. Professional is $999/month, includes up to 50 voice interviews a month ($20 each), and adds the Intelligence Hub, which lets you upload prior research, query across all your studies, and detect cross-study patterns. It's the difference between running individual studies and building a compounding knowledge base.
Yes. You can try 3 interviews free on the Starter plan — no credit card required. This gives you a complete experience: create a study, run AI-moderated conversations, and see the analysis and reporting firsthand.
Absolutely. You can interview your own customers by sharing a study link or connecting your CRM (Salesforce, HubSpot). You can also blend your customers with our panel in the same study. There's no extra charge for using your own participants — you only pay the per-interview cost.
Traditional qual agencies typically charge $15,000–$27,000 for a comparable study and take 4–8 weeks (per Drive Research 2026 industry benchmarks). The same research on User Intuition costs $200 for a 10-interview study and delivers results in 24-48 hours.
Yes. You can upgrade from Starter to Professional at any time, and downgrade or cancel with no long-term commitment. Professional is billed monthly with no annual lock-in required.
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Self-Serve

Launch your first study in minutes. No credit card required.

No contract · No retainers · Results in 72 hours