Research-grade consumer insights, priced for how you work.

User Intuition Starter voice research costs $30 per quality interview with your sample or $60 with standard panel recruitment, with no monthly fee. Professional is $2,499/month with 100 voice credits and a three-month initial term; recruitment is additional. Specialty audiences are quoted separately. Compare platform, sample, commitments, and researcher delivery time when budgeting consumer intelligence research.

Value depends on your brief, audience, evidence requirements, and delivery effort. User Intuition lets agencies, consulting firms, and research teams start with pay-as-you-go AI-moderated interviews and inspect recordings, transcripts, and evidence-linked findings. Compare the cost of a reviewed deliverable, including sample and researcher time, using the same scope across vendors.

User Intuition Starter voice is $30 with your sample or $60 with standard panel recruitment, with no monthly fee. Professional is $2,499/month with 100 voice credits and a three-month initial term; recruitment is additional. Request a current Listen Labs quote for the same audience and scope. See our Listen Labs pricing guide for the terms to compare.

User Intuition bills by quality rating and recruitment lane. Excellent and Good interviews are charged in both Panel and bring-your-own-participants studies. Fair interviews are charged for your own participants, but not for Panel studies; Poor interviews are free in both lanes. Starter has no monthly fee: platform rates are $30 voice, $15 chat, and $60 video per billable interview. Professional is $2,499/month with 100 voice credits and a three-month initial term; additional platform usage is $25 voice, $12.50 chat, and $50 video. Recruitment is additional. Professional included credits do not roll over.

No. User Intuition's per-interview platform rate covers the AI moderator, recording, transcription, analysis, and quality assurance. Recruiting is separate, and what it costs depends on who you need to reach. Bring your own audience and recruiting costs nothing. Recruit from the User Intuition panel and recruiting is $30 per participant, passed through with no markup. For specialty and B2B audiences — an incidence rate under 10%, covering executives, clinicians, and narrow B2B roles — recruiting is quoted per audience. Past quotes have run $50 to $500 per interview, moving with incidence rate, seniority, geography, and session length. The platform rate never changes. What changes is what it costs to reach the person.

User Intuition's 4M+ panel is primarily a general population panel — everyday consumers, concentrated in North America with additional coverage in Europe and Asia-Pacific. It is grown from User Intuition's own studies rather than bought from a sample marketplace, and every panelist is vetted by hand: a person listens to each prospective panelist's interviews before accepting them onto the panel, and only participants who score well on engagement and answer quality are invited to opt in, so membership is earned rather than purchased. Every member is also verified at signup — email, phone, and payment — and tracked longitudinally across studies, so identity and attributes stay consistent. The same person can't be a carpenter one week and an engineer the next. Every voice interview is screened for AI-generated or coached answers, and because every session is an adaptive conversation that ladders 5–7 levels deep rather than a survey click-through, low-effort and automated responses surface immediately, and you are only billed for interviews that clear quality scoring. For specialty audiences with an incidence rate under 10%, such as clinicians, executives, and narrow B2B roles, participants are recruited to order rather than drawn from this panel, and recruiting is quoted per audience. Bring your own audience and there is no recruiting cost at all.

User Intuition's Starter plan ($0/month) gives full access to quality AI-moderated interviews, the 4M+ vetted panel, and automated analysis — pay per quality interview, no monthly fee. Professional ($2,499/month) includes 100 quality voice interview credits each month at the $25 rate (no rollover), reduces per-quality-interview rates ~17% across voice, chat, and video, and unlocks the Intelligence Hub for cross-study querying, longitudinal trend tracking, and dedicated CSM support. Professional requires a minimum 3-month commitment; Starter has none. Teams running roughly 80+ interviews a month net out cheaper on Professional; below that, Starter's pay-per-interview is the better deal.

Yes. Professional ($2,499/month) requires a minimum 3-month commitment, billed monthly. After the initial three months the plan continues month to month, and you can downgrade or cancel at any time. Starter ($0/month) has no commitment at all — pay per quality interview and stop whenever you want. Neither plan carries an annual contract. Every new account gets 3 free quality interviews on signup with no credit card. Those interviews cover the platform rate, and recruiting cost is billed separately on any study that uses our panel. You can run a study end to end before committing to Professional, and credits already purchased stay usable if you later downgrade. Enterprise is a custom annual commit scoped on a call. Quality-only billing applies on every plan and every term: interviews that fail automated Length, Depth, and Coverage scoring are never charged.

User Intuition does not charge per seat or per researcher — invite your entire team at no additional cost on either plan. The only variable cost is per quality interview. A research project usually involves a designer, a PM, a researcher, and sometimes a CSM, and per-seat pricing on other platforms forces teams to gatekeep who sees the data. On User Intuition, every seat sees studies, transcripts, video clips, and the Intelligence Hub — no seat math, no access tiers.

User Intuition gives every new account 3 free quality interviews on signup — no credit card, no time limit. Invite your own participants and the full experience is free: create a study and see the AI moderator, transcripts, and analysis end-to-end. Your 3 free interviews cover the platform rate. Recruiting cost is billed separately on any study that uses our panel, consumer or specialty — $30 per participant on the consumer panel, quoted per audience for specialty and B2B.

User Intuition supports bringing your own audience — your customers, your prospects, your existing list — with no recruiting cost; only the per-quality-interview platform rate applies. A 5 quality interview study with your own audience starts at $150 on Starter ($125 on Pro). Share a study link, paste it into an email, or use native integrations with HubSpot, Stripe, and Zapier to launch interviews directly from your existing workflow — a Stripe churn event can fire a win-loss study; a HubSpot deal stage can trigger a customer interview. You can also blend your own audience with the User Intuition panel in the same study.

User Intuition's enterprise plan starts at a custom annual commit for teams running 500+ quality interviews per year, multiple business units, or requiring dedicated panel reservation or named CSM support. Pricing scales with interview volume rather than seats — adding researchers, designers, or stakeholders doesn't increase cost. Enterprise customers still get the quality-only billing model: failed sessions excluded, no charge. Deployments include a Master Service Agreement, security review, data-handling confirmation (data stored in the United States), and quarterly business reviews. Book a demo to scope.

User Intuition Starter voice costs $30 with your sample or $60 with standard panel recruitment, with no monthly fee. Traditional research quotes vary by audience, method, and services included. Compare the full project cost, including recruitment, incentives, researcher review, and reporting. See the worked agency budget for a transparent example with stated assumptions.

User Intuition lets you upgrade from Starter to Professional at any time. Professional requires a minimum 3-month commitment and is billed monthly; after the initial three months you can downgrade or cancel at any time. Starter has no commitment — cancel whenever you want. Neither plan has an annual lock-in, and credits already purchased remain usable. The quality-only billing model applies regardless of plan — you never pay for sessions that fail quality scoring.

Recruiting for specialty and B2B audiences is quoted per audience and passed through with no markup. Past quotes have run $50 to $500 per interview. Four things move the number: incidence rate, seniority, geography, and session length. Past quotes for niche consumer audiences such as category power users have run $50 to $115 per interview. Past quotes for B2B professionals such as IT and advertising decision-makers have run $140 to $280. Past quotes for senior B2B such as VPs, C-suite, and physicians have run $250 to $500. These are examples rather than a rate card. Submit your audience criteria and User Intuition returns a quote and feasibility within 24 hours. The platform rate is unchanged at $30 per quality interview on Starter or $25 on Professional.

A niche or specialty audience is one with an incidence rate under 10% — fewer than one in ten people in the general population qualify for the study. Executives, clinicians, licensed professionals, and narrow B2B roles usually fall below that line, and they are recruited to order rather than drawn from the general population panel. Audiences between 10% and 20% incidence come from the User Intuition panel at $30 per participant with longer fielding than standard. Above 20% incidence, which covers broad consumer and most buyer audiences, studies field from the panel at $30 and return first results within 24 hours of launch.