Know your audience deeply — launch campaigns that land
Marketing spend without audience understanding is guessing at scale. AI-moderated consumer interviews at $20 each test messaging, validate creative, and track brand perception in 48 hours.
Message variant B outperforms A on emotional resonance across all segments but underperforms on clarity with 45+ demo...
Trusted by teams at
Across 1,840 AI-moderated interviews conducted for marketing teams, User Intuition reveals why messaging resonates or falls flat before campaign budgets are committed. Each study tests creative concepts, positioning, or brand perception with 50-300 consumers through 5-7 levels of probing depth that uncover emotional drivers, clarity gaps, and credibility signals. Each study costs approximately $20 per interview with results in 48-72 hours, compared to $25K-$75K and 6-12 weeks for agency message testing. Results include go/refine/kill signals per concept, segment-level resonance breakdowns, competitive perception gaps, and creative brief inputs with verbatim consumer language that grounds campaigns in evidence. Every conversation feeds a searchable intelligence hub where marketing teams can query past findings across campaigns, audiences, and channels — building compounding audience intelligence that gets sharper with every study and ensures each campaign builds on what resonated before.
How Do Marketing Teams Get Evidence Behind Every Campaign Decision?
Many marketing teams commit significant budget without direct audience evidence. They rely on past performance, creative instinct, and competitive benchmarks. Those proxies never reveal whether the message resonates with the people it's meant to reach.
Gut-Feel Campaigns at Scale
Your team launches campaigns based on creative instinct and internal consensus. When results disappoint, nobody can explain why the audience didn't respond — because nobody asked them.
Message Testing Is Too Expensive to Iterate
Agency message testing costs $25K-$75K per study with 6-12 week timelines. You test once, commit, and hope. Iterating through multiple message variants before launch is financially impossible.
Brand Tracking Is Periodic and Shallow
Quarterly brand trackers tell you scores moved — but not why. By the time you see the shift, three months of campaigns have run without correction.
Creative Fatigue Without Audience Data
You know engagement is declining but you don't know what audiences want to hear next. Without continuous consumer input, creative refreshes are guesses built on guesses.
Competitor Messaging Blind Spots
You monitor competitor creative but you don't know how their audience perceives it. Without interviewing their customers, you're reacting to tactics without understanding effectiveness.
Siloed Channel Insights
Each channel team optimizes independently. Social, paid, email, and content teams each have their own audience assumptions. There's no unified understanding of what resonates across touchpoints.
How Does User Intuition Put Evidence Behind Every Campaign?
AI-moderated interviews test messaging, validate creative, and track brand perception with real consumers in 48-72 hours so marketing teams launch with audience evidence, not gut feel.
How do marketing teams replace gut-feel campaigns with audience evidence?
Interview 50-300 consumers in 48-72 hours at $20 each before committing campaign budget. AI probes 5-7 levels deep into emotional resonance, clarity, and credibility so you know why messaging lands or falls flat.
How do marketing teams iterate on messaging without blowing the budget?
At $20 per interview, run multiple rounds of message testing for a fraction of agency costs. Test, refine, and re-test within a single week instead of committing to one $25K-$75K study and hoping for the best.
How do marketing teams build a unified understanding of their audience?
Every study feeds a searchable intelligence hub where audience understanding compounds across campaigns, segments, and channels. Query what resonates by segment over time instead of relying on siloed channel assumptions.
How Marketing Teams use
User Intuition
Concept Testing
Test ad concepts, messaging variants, and campaign creative with 50-300 consumers before committing production budget. Know what resonates and why.
Brand Health Tracking
Track brand awareness, perception, and consideration continuously with depth interviews that explain why metrics move — not just that they moved.
Competitive Intelligence
Interview competitor customers to understand how they perceive rival messaging, brand positioning, and value propositions. Find gaps you can own.
Consumer Insights
Understand purchase motivations, audience segments, and decision drivers to build personas grounded in evidence instead of assumptions.
Shopper Insights
Map the path to purchase for retail and e-commerce campaigns. Understand what triggers consideration, comparison, and conversion for each channel.
Market Intelligence
Build continuous market and category intelligence. Track how consumer preferences shift, spot emerging trends, and identify whitespace opportunities.
How Does User Intuition Compare to Brand Trackers, Creative Testing Tools, and Focus Groups for Marketing Teams?
| Dimension | User Intuition | Brand Trackers (YouGov / Tracksuit) | Creative Testing (Zappi) | Focus Groups |
|---|---|---|---|---|
| Depth of Insight | 30+ min · WHY messaging resonates or fails | Metric movements without causal explanation | Scores and norms, limited qualitative depth | 60-min sessions prone to groupthink and dominant voices |
| Time to Insights | 48-72 hours from concept upload to findings | Quarterly or monthly reporting cadence | 1-2 weeks for fielding and norms comparison | 4-8 weeks including recruit and synthesis |
| Cost per Study | From $200 ($20/interview) | $50K-$150K/year subscription | $5K-$20K per test depending on market | $15K-$40K per project |
| Scale | 50-300+ depth interviews per study | Large sample, surface-level depth | 200-500 responses per test, quantitative focus | 8-12 participants per group |
| Iteration Speed | Test, refine, re-test in 1 week | Not designed for iterative testing | 1-2 week cycles per variant | Months between rounds |
| Competitive Messaging Intel | Interview competitor customers to understand perception gaps | Brand-level metrics, no messaging depth | Test your own creative only | Expensive to recruit competitor customers |
| Global Reach | 50+ languages, same methodology | Coverage varies by market | Major markets only | Requires local facilities and moderators |
| Knowledge Base | Searchable hub — query what resonates by segment | Dashboard data, no qualitative context | Test-level reports, no cross-study search | Archived decks nobody reopens |
From campaign brief to audience verdict
Brief Your Study
Upload messaging variants, ad concepts, or brand positioning and define your target audience. Our AI builds the evaluation guide to surface the emotional drivers and clarity signals that predict campaign performance.
AI Interviews Your Target Audience
Each consumer completes a 10-20 minute AI-moderated voice interview reacting to your messaging or concepts. The AI probes into emotional resonance, clarity, credibility, and purchase intent — not just preference rankings.
Actionable Campaign Intelligence
Receive structured findings with go/refine/kill signals per concept, segment-level breakdowns, verbatim quotes for creative briefs, and clear recommendations on what to change and why.
Audience Intelligence Compounds
Every study feeds your searchable intelligence hub. Track what resonates by segment over time, reuse winning messaging patterns, and build a compounding understanding of your audience across campaigns.
"We tested three messaging variants and discovered the one we nearly launched was perceived as generic by our core audience. User Intuition saved us from wasting our entire Q3 campaign budget on messaging that wouldn't land."
Eric O., COO, RudderStack
When Should You Use AI-Moderated Interviews for Marketing Research — and When Shouldn't You?
AI-moderated interviews deliver fast, unbiased audience understanding for the research that shapes most campaign decisions. Human facilitation adds value in creative ideation and sensitive categories.
AI-Moderated Interviews Are Best For
- Message and creative concept testing at scale
- Continuous brand health and perception tracking
- Audience segmentation and persona validation
- Competitive perception and positioning research
- Multi-market campaign validation across languages
- Iterative test-learn-refine cycles before launch
Consider Other Methods When
- Creative ideation and brainstorming sessions
- Influencer and celebrity perception studies
- Highly visual brand identity and design research
- Experiential marketing and event concept testing
- Executive brand strategy workshops
- Sensitive category messaging (healthcare, finance, social issues)
Most marketing teams use AI interviews for 80% of campaign research and reserve human moderation for creative ideation and sensitive category messaging.
Launch every campaign with
audience evidence behind it
In 48-72 hours, know why your audience responds to your messaging. Every study builds a compounding knowledge base of what resonates.
See how marketing teams test messaging before spend. We'll design a research program that aligns with your campaign calendar.
Test a message or concept with real consumers in 48-72 hours. No agency, no RFP, no contract required.
No contract · No retainers · Results in 48-72 hours
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