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The always-on customer intelligence platform
User Intuition runs AI-powered voice and video interviews that deliver deep, evidence-backed insights across win-loss, churn, product, and UX research at any scale.
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What User Intuition Is
User Intuition is a customer intelligence platform that conducts natural AI voice and video interviews to uncover the "why" behind customer decisions. Built for teams who want the voice of the customer always available to make decisions with confidence.
Every conversation builds a living customer intelligence hub that's searchable, shareable, and always growing smarter.
Representative Outcomes
- 40-60% more engineering productivity by validating before building
- 15-30% higher retention by understanding actual (not assumed) exit drivers
- First-mover advantage from spotting market shifts 6+ months early
- Institutional memory that preserves customer knowledge as teams scale
The problem with traditional research
Problems get addressed only after they appear, teams chase symptoms instead of causes and strategies lag behind real behavior.
Interviews are Expensive and Manual
Ad-hoc campaigns demand manual recruiting, scheduling and interviewing.
Surveys are Shallow by Design
Surface-level metrics show what happened, but can't uncover the why behind the score.
Call Notes are Inconsistent and Subjective
Notes can be biased and miss key insights based on who wrote it.
Internal Discussions are Opinions, Not Truth
Teams debate anecdotes instead of data, making critical decisions on perception.
The solution is continuous customer insight
We've developed the most natural sounding voice AI that conducts research-quality customer interviews at a fraction of traditional cost and time.
Always Available
Connect with customers and prospects 24/7 across any timezone.
Objective & Consistent
High-quality conversations that uncover insights without bias or fatigue.
Independent Third Party
The independence elicits more truthful responses than if run by sales or CSM.
Real-Time Insights
Access interview results instantly - no waiting for transcription services or research reports.
Actionable Intelligence
Monitor decision drivers, competitive threats, and sentiment trends over time.
Single Source of Truth
Share insights across every team - so everyone is well-informed and on the same page.
Our Core Use Cases
User Intuition allows you to uncover the real reasons behind consumer actions so you can act with clarity, speed and conviction.
Win-Loss Analysis
Uncover why customers choose competitors and switching triggers.
Churn Analysis
Understand exit reasons and retention drivers through candid conversations.
UX Research
Test prototypes with screen-sharing and capture emotional responses.
NPS or CSAT
Dig beyond scores to understand the "why" behind satisfaction metrics.
Product Feedback
Validate features and prioritization with real customer language.
Concept Testing
Explore reactions, perceived value, and purchase intent deeply.
Who We Serve
User Intuition serves data-driven leaders across industries who refuse to fill knowledge gaps with assumptions.
B2B and B2C SaaS
Run continuous, AI-led win/loss and churn interviews with buyers to uncover why deals are won/lost and why customers leave then turn those themes into live, searchable insights for Sales and CS.
CPG and Retailers
Replace/augment surveys and focus groups with scalable, AI-led customer conversations to capture the emotional drivers behind purchase, brand perceptions, and product reactions.
Fintech and Telcos
Run automated, AI-led post-call interviews to uncover the real reasons customers contacted support, their underlying frustrations, and emerging product or service issues.
Agencies
Deliver premium customer research at a fraction of traditional costs. Gain a new capabilities and revenue streams with scalable, branded insights that strengthen your client relationships.
How it works
A simple three-step process to capture real customer insight in minutes.
Customer Results
“We were flying blind on why we lost deals. Sales reps said it was pricing, but User Intuition interviews revealed it was actually implementation timelines and integration concerns. We adjusted our sales process and saw win rates improve 23% in the next quarter. This is the competitive intelligence we should have had years ago.”
“The depth of insight rivals what we get from expensive user research, but the scale is completely different. We went from 12 win/loss interviews per quarter to 200+. Now we can segment by industry, deal size, and competitor to really understand what's driving our pipeline conversion.”
“Traditional churn surveys gave us 8% response rates and generic feedback. User Intuition gets us 40%+ participation with incredibly detailed insights. We discovered a pattern where customers churning in months 8-10 all had the same unmet use case. We built that feature and saw our 12-month retention improve by 15 points.”
“As a consumer brand, we were spending $40K per focus group study and waiting weeks for reports. User Intuition lets us continuous conversations with our customers and get insights instantly. We use this to inform what new products to launch and it's driven 5 figures in revenue, easily!”
Frequently Asked Questions
Common questions from revenue and product leaders implementing User Intuition for buyer intelligence.
How does this integrate with our existing tech stack?
User Intuition connects to your CRM (Salesforce, HubSpot), support systems (Zendesk, Intercom), and data warehouses. We automatically identify interview candidates based on your criteria and route insights back to relevant teams.
What kind of onboarding support do you provide?
Most customers don't need onboarding support (it's that simple to use). For those that do, we offer full white-glove onboarding. We configure your research program, design interview frameworks for your specific goals, integrate with your systems, and train your team.
Can this handle our volume and complexity?
Yes. Whether you have 50 customers or 50,000, our platform scales seamlessly. We handle B2B enterprise deals, SMB churn, consumer purchase research, and everything in between.
How long does implementation typically take?
Most clients are running their first interviews within 24 hours. We handle the technical setup while you focus on defining research priorities and target segments.
How natural and engaging are the AI interviews?
Our AI moderators use conversational techniques developed from thousands of real research interviews. They ask contextual follow-ups, probe for deeper insights, and adapt questioning based on responses. Participants consistently rate the experience as surprisingly natural.
How do you ensure research quality and depth?
Our AI is trained on qualitative research best practices—open-ended questions, non-leading language, probing techniques, and emotional intelligence. We validate output quality against human-moderated research standards.
What if customers give superficial or dishonest answers?
Our conversational approach and follow-up probing techniques encourage detailed, honest responses. The AI detects surface-level answers and naturally probes deeper. Plus, the neutrality of AI often elicits more candid feedback than customers give to sales reps or CSMs.
Can we customize the interview approach for different research goals?
Absolutely. Win/loss, churn, feature feedback, brand perception, purchase drivers—each requires different question frameworks. We tailor the approach to your specific research objectives.
What's the typical participation rate?
We see 30-45% completion rates for B2B research and 25-40% for consumer studies - significantly higher than traditional surveys because the conversational format is more engaging.
How long do interviews take?
Typically 15-20 minutes, depending on interview depth and complexity. Customers can re-take the interview on their schedule, if required.
Can customers do this on mobile?
Yes. Our platform works on any device with internet access. Customers can participate from anywhere, anytime.
How do we encourage participation?
We handle outreach timing, messaging, and follow-ups. You can offer incentives (gift cards, donations, etc.) and we see that 2-3x participation rates for appropriate amounts.
How quickly do we get insights?
Insights are available within seconds of interview completion. Our AI extracts key themes, sentiment, competitive mentions, and actionable recommendations immediately.
Can we analyze insights across multiple interviews?
Yes. Our platform identifies patterns across dozens or hundreds of conversations - common objections, feature requests, competitor mentions, and segment-specific trends that would be impossible to spot manually.
What format do insights come in?
Full transcripts, audio recordings, AI-generated summaries, sentiment analysis, competitive intelligence dashboards, and the ability to query findings conversationally (e.g., "What are the top 3 reasons we lose to Competitor X?").
How do we share insights across teams?
Tag and route insights to relevant stakeholders. Product teams get feature requests, sales gets competitive intelligence, marketing gets messaging feedback - all from the same conversation set.
Could find the answer you are looking for?
Please send us a message and we will help you to get all your questions answered
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